Repurpose one article into posts for every network with ChatGPT

A good article has more reach in it than one publication gives it. Repurposing turns it into a series of posts across networks, each fitted to the network's length and style, all pointing back to the full piece. ChatGPT does the adaptation well in about 20 minutes. Your part is choosing the points worth repeating and making sure no post says something the article does not.

Choose the article

Pick an article or talk whose idea is still relevant. Evergreen pieces work best: a how-to, a lesson from a project, an analysis whose conclusion still holds. News pieces age too fast for a two-week series.

Write out the main points

Before asking the model, write out the three to five main points with their numbers and examples. This is your control list. Each post should carry one or two of these points, and nothing that is not among them.

The prompt

Role: you are a content manager who adapts material for social networks. Context: networks: {{networks}}. Brand tone: {{tone}}. The article is below. Task: turn the article into posts: for {{network 1}} up to 150 words with a hook in the first line, for {{network 2}} a five-slide carousel with the text of each slide, for {{network 3}} a short post of up to 50 words. Use only the article's points and numbers. Format: a block for each network with the text and a hint for the visual. No long dashes. Article: {{text}}

Run it more than once with different points in focus, and you have enough material for five or more posts from one article.

Check the meaning

Compare each post with your list of main points. Two problems are common. The model adds numbers that are absent from the article, because a statistic makes a hook stronger. Delete them or replace them with a number from the article. And compression changes meaning: "in our pilot, the process got faster for small invoices" can become "the process gets faster" in a 50-word post. If a qualification matters, keep it.

Read each post as if you had never seen the article. Does the hook make sense on its own? Would a reader who stops after the first line still take something away? A post that only works as a teaser for the article gets fewer clicks than one that gives a real point and offers the rest.

Visuals in the brand template

Make a visual for each post in the brand template, using the hint from the output. The carousel slides need the most work: one idea per slide, large text, the last slide pointing to the article. Consistent visuals across the series help people recognize the posts as parts of one idea.

Schedule over two weeks

Schedule the posts over two weeks, with a link to the full article in each. Spreading them out reaches people who missed the first post, and each network's post links back to the same source, which is where the full argument lives.

What to do

1. Choose an article or talk whose idea is still relevant.
2. Write out three to five main points with numbers and examples.
3. Ask ChatGPT for posts tailored to each network's length and style.
4. Check that no post adds numbers or changes the article's meaning.
5. Make a visual for each post in the brand template.
6. Schedule the posts over two weeks with a link to the full article.

A good series

One article produced at least five posts for different networks, each keeps the meaning of the original and links to the article.

Plans

The free plan handles repurposing. Plus at 20 USD per month adds memory and Projects, useful for keeping the brand tone across series; Business at 25 USD per seat with annual billing keeps team data out of training by default. See ChatGPT pricing, the social media manager's version of this task and ChatGPT vs Claude.