Apollo emails land in spam: domain, volume and address verification

Symptoms

• Almost no replies
• Emails to clients from your main mailbox started landing in spam
• Many bounces from non-existent addresses

Causes and fixes

1. Outreach sent from the company's main domain

What to do: Set up a separate domain for outreach and warm it up gradually

2. SPF, DKIM and DMARC are not configured

What to do: Set up the DNS records for the outreach domain

3. Outdated addresses from the database

What to do: Verify addresses before sending and remove those that bounced

About Apollo

B2B contact database with company search, emails and outreach sequences. Paid plans on request. Free plan available.

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