Make

Visual automation scenarios with branching and AI steps, cheaper than Zapier on complex chains

Vendor	Celonis (Make)
Category	Automation and business apps
Website	www.make.com
Free plan	Yes
Paid plans	Paid plans from $9/mo. Free plan available
Updated	2026-09-22

Make builds automation scenarios on a visual canvas where modules, arrows, conditions, loops and error handling are all visible at once. It has modules for OpenAI, Anthropic, Google Gemini and its own agents, so an email, a file or a form becomes structured data that lands in a sheet, a CRM or an ERP through its API. It is billed by operations, so complex scenarios cost less than in Zapier. The documentation is extensive.

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Free plan

1,000 operations a month, two active scenarios, checks every 15 minutes

Paid plans

Plan	Price	What you get
Core	$9/mo	With annual billing for 10,000 operations a month: unlimited active scenarios, checks every minute
Pro	$16/mo	With annual billing for 10,000 operations: priority execution, custom variables, full execution log
Teams	$29/mo	With annual billing for 10,000 operations: team roles, shared templates
Enterprise	price on request	Price on request, check the vendor's site

Make pricing

Tasks it handles well

Most useful for

Pitfalls to watch at work

Every module in a loop is a separate operation: a 200-row scenario with four modules uses 800 operations in one run
Data passes through Make's servers and stays in the execution log: turn off content storage for scenarios with personal data
Model API keys in connections are visible to everyone on the team with admin rights: restrict roles

Billing

Card payment on the website, prices in dollars or euros, VAT for individuals where required.

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