AI tools for marketers

Writes copy for social media and the website, analyzes reviews and competitor prices, prepares presentations and sales materials.

Tools ranked for this role

Best tool for each task

ChatGPT

All-purpose chat assistant with web search, file and spreadsheet analysis, voice and custom GPTs. Paid plans from $20/mo. Free plan available.

Claude

Assistant for long documents, contracts and careful writing, with a Project for each matter. Paid plans from $20/mo. Free plan available.

Gemini

Google's chat with access to Drive, Gmail and Sheets, deep research and a localized interface. Paid plans from $14/mo. Free plan available.

Data that stays out of public AI tools

• Unreleased products, prices and launch dates: into a service only after the public announcement or inside a corporate environment
• A customer database with names, phones and emails: anonymized texts and segments are enough for analysis
• Stories with the names of clients and employees: publish only with written consent
• Generated photos of people and logos resembling other brands: a legal risk in advertising, clear them with a lawyer
• Access to the company's ad accounts and social media: keys and passwords are never pasted anywhere

Tasks with a prompt and steps

• Write a series of company social media posts 20 min
• Analyze customer reviews by topic 20 min
• Build a competitor price review 30 min
• Write a customer FAQ 25 min
• Write a sales proposal 30 min
• Build a quarterly results presentation 40 min
• Write an email to a foreign partner in their language 10 min
• Write a weekly report to your manager 10 min