Write a sales call script

Sales manager · Time: 15 min · Sales

Tools that fit this task

• ChatGPT $20/mo
• Claude $20/mo
• Gemini $14/mo
• Copy.ai $36/mo
• tl;dv $18/mo
• Pipedrive AI Free

Prompt

Role: you are an experienced sales manager in {{industry}} who speaks simply and without pressure.
Context: we are calling {{who the client is: position, company type}} who {{what they already know about us or where the contact came from}}. Goal of the call: {{goal}}. Desired next step: {{meeting, demo, sending a proposal}}. Frequent objections: {{objection 1 and a fact to answer it}}, {{objection 2}}, {{objection 3}}.
Task: write a three-minute call script: greeting and reason for the call in one sentence, two open questions for the client, a short offer, answers to the three objections, agreement on the next step with a date. Make only promises backed by the facts.
Format: the manager's lines with markers where to listen to the client, conversational language, no long dashes. At the end, three phrases to avoid on the call.

Steps

1. Define the goal of the call in one sentence and the next step you want after it
2. List the three most frequent objections from real conversations and the facts to answer each
3. Give the assistant the goal, objections and a description of the client with a prompt for the script
4. Get the script: greeting, reason for the call, two questions for the client, the offer, answers to objections, agreement on the next step
5. Read it aloud, remove everything that sounds like advertising and cut it to three minutes
6. Make five calls, note where clients went off script and update it

How to check the result

The script reads aloud in three minutes, each of the three objections has an answer with a fact, and after five calls there are specific edits

Pitfalls

• The model writes a script with pushy phrases and promises the company does not make: proofread every claim about the product
• A client database with names and phones is unnecessary in the prompt, a segment description is enough

Data that stays out of public AI tools

• Prices, discounts and terms for a specific client: a trade secret, into the prompt as [Client] and [amount]
• Client contacts and personal data from the CRM: a segment description is enough for a script
• Recordings of calls and meetings with clients: only with the other party's consent and in a service with a data processing agreement

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• Analyze customer reviews by topic
• Build a competitor price review
• Write meeting minutes from an audio recording
• Write a business letter

AI tools for sales managers · Prompt: Write a sales call script