Build a monthly content plan

Social media manager · Time: 40 min · Productivity

Tools that fit this task

• ChatGPT $20/mo
• Claude $20/mo
• Canva AI $10/mo
• Notion AI $10/mo
• Gemini in Google Slides $14/mo

Prompt

Role: you are the social media manager of a brand in {{industry}}.
Context: audience: {{who}}. Networks: {{networks}}. Goals of the month: {{goals}}. Pillars and proportions: {{pillars}}. Frequency: {{posts per week}}.
Task: propose a content plan for {{month}} with the date, pillar, topic, format and an opening hook for each post. Tie the topics to the goals of the month.
Format: a table "date, network, pillar, topic, format, first sentence". No long dashes.

Steps

1. Write down the goals of the month: launch, promotion, hiring, event
2. Define the audience and 3 or 4 content pillars with proportions: useful, product, people, engagement
3. Ask the assistant to suggest topics for the month tied to dates and pillars
4. Pick the topics backed by your own facts and examples
5. Assign a format and an owner to each post
6. Move the plan into the publishing calendar and leave room for timely posts

How to check the result

The plan has a post for every scheduled day with a pillar, format and owner, and every topic rests on a real company fact

Pitfalls

• The model suggests generic holidays and "national days of something" unrelated to the brand: keep only relevant ones
• Posts with invented numbers and reviews damage trust: use only your own facts

Data that stays out of public AI tools

• Personal data of commenters and clients from direct messages: into a service only the text without names
• Unreleased products and promotions before the announcement: only inside a corporate environment
• Photos of people without their consent: never published or edited with AI

Other tasks for social media managers

• Write a series of company social media posts
• Repurpose an article into posts for different networks
• Reply to comments and reviews on social media
• Analyze customer reviews by topic
• Build a competitor price review
• Turn a finished document into a presentation
• Turn a table into a clear chart

AI tools for social media managers · Prompt: Build a monthly content plan