AI tools for social media managers

Plans and runs the brand's social media, writes posts, prepares visuals, answers the community and reports on reach.

Tools ranked for this role

Best tool for each task

ChatGPT

All-purpose chat assistant with web search, file and spreadsheet analysis, voice and custom GPTs. Paid plans from $20/mo. Free plan available.

Claude

Assistant for long documents, contracts and careful writing, with a Project for each matter. Paid plans from $20/mo. Free plan available.

Gemini

Google's chat with access to Drive, Gmail and Sheets, deep research and a localized interface. Paid plans from $14/mo. Free plan available.

Data that stays out of public AI tools

• Personal data of commenters and clients from direct messages: into a service only the text without names
• Unreleased products and promotions before the announcement: only inside a corporate environment
• Photos of people without their consent: never published or edited with AI
• Generated images resembling real people or other brands: never published
• Numbers and reviews in posts: only real ones confirmed by the company

Tasks with a prompt and steps

• Build a monthly content plan 40 min
• Write a series of company social media posts 20 min
• Repurpose an article into posts for different networks 20 min
• Reply to comments and reviews on social media 15 min
• Analyze customer reviews by topic 20 min
• Build a competitor price review 30 min
• Turn a finished document into a presentation 30 min
• Turn a table into a clear chart 15 min