Reply to comments and reviews on social media

Social media manager · Time: 15 min · Productivity

Tools that fit this task

• ChatGPT $20/mo
• Claude $20/mo
• Gemini $14/mo

Prompt

Role: you are a social media manager who runs the community of {{brand or industry}}.
Context: tone: {{tone}}. Terms you can refer to: {{delivery, returns, contacts}}.
Task: for each comment determine the type (thanks, question, complaint, provocation) and give a draft reply of up to 40 words. For complaints, suggest moving to direct messages. Answer provocations briefly and calmly, or advise leaving them unanswered.
Format: a table "comment, type, reply". No long dashes.
Comments:
{{comments}}

Steps

1. Collect the day's comments and reviews and remove the authors' names
2. Sort them into groups: thanks, question, complaint, provocation
3. Ask the assistant for draft replies in the brand's tone
4. Move complaints about a specific problem into direct messages and pass them to the owner
5. Check every reply for facts about prices, deadlines and terms
6. Publish the replies within the working day

How to check the result

Every comment with a question or complaint gets a reply within the day, complaints are passed to their owners, and the replies contain no false promises

Pitfalls

• Identical template replies under different comments read like a bot
• Promise only the compensation or deadlines the company's terms actually offer

Data that stays out of public AI tools

• Personal data of commenters and clients from direct messages: into a service only the text without names
• Unreleased products and promotions before the announcement: only inside a corporate environment
• Photos of people without their consent: never published or edited with AI

Other tasks for social media managers

• Build a monthly content plan
• Write a series of company social media posts
• Repurpose an article into posts for different networks
• Analyze customer reviews by topic
• Build a competitor price review
• Turn a finished document into a presentation
• Turn a table into a clear chart

AI tools for social media managers · Prompt: Reply to comments and reviews on social media