Prompt: Write a first email to a B2B prospect

Sales · Time: 15 min

Role: you are an experienced B2B sales manager.
Context: our product: {{product}}. Recipient: {{position}} at {{industry and company size}}. Reason to write: {{news or event}}. Example result with another client: {{result with a number}}.
Task: write a first email of up to 100 words: open with the reason, name the problem, give the example result and end with one simple question. No flattery of the company and no meeting request.
Format: three subject line options and the email text, in {{language}}. No long dashes.

Placeholders to fill in

• {{product}}
• {{position}}
• {{industry and company size}}
• {{news or event}}
• {{result with a number}}
• {{language}}

Works well in

• Lavender Free
• Apollo Free
• Claude $20/mo
• ChatGPT $20/mo
• HubSpot Breeze $15/mo
• Pipedrive AI Free

How to check the answer

An email of up to 100 words with a specific reason, a result and one question, and the reply rate for the sequence beats the previous one

Pitfalls

• An email anyone could have received gets ignored: a reason to write to this specific company is mandatory
• Bulk email from your main domain lands in spam together with your emails to customers