Lavender

Scores a sales email before you send it and shows how to make it shorter and more personal

Lavender works in Gmail and Outlook as an extension: it scores an email on length, readability, tone and personalization, suggests edits and gathers facts about the recipient for the first sentence. It helps sales managers and recruiters who write many first-touch emails in English.

Free plan

A limited number of email scores a month

Paid plans

Lavender pricing

Tasks it handles well

• Write a first email to a B2B prospect
• Write a personal outreach message to a candidate
• Write an email to a foreign partner in their language

Most useful for

• Lawyer
• HR manager
• Finance manager
• Manager
• Marketer
• Sales manager
• Data analyst
• Teacher
• Executive assistant
• Logistics manager
• Procurement manager
• Secretary

Pitfalls to watch at work

• The score is tuned to English-language emails for the US market and is unreliable for other languages
• The extension reads the mailbox it runs in: turn it off in a mailbox with confidential correspondence
• A high score does not guarantee a reply: track your reply rate yourself

Billing

Card payment on the website.

Compare Lavender with

• Lavender vs ChatGPT
• Lavender vs Claude
• Lavender vs Gemini in Gmail
• Lavender vs DeepL
• Lavender vs Grammarly
• Lavender vs LanguageTool
• Lavender vs ABBYY FineReader PDF
• Lavender vs Coda AI

Alternatives to Lavender

Guides with Lavender

• Write a B2B cold email with Lavender: under 100 words