Lavender
Scores a sales email before you send it and shows how to make it shorter and more personal
| Vendor | Lavender |
|---|---|
| Category | Documents and writing |
| Website | www.lavender.ai |
| Free plan | Yes |
| Paid plans | Paid plans on request. Free plan available |
| Updated | 2026-09-24 |
Lavender works in Gmail and Outlook as an extension: it scores an email on length, readability, tone and personalization, suggests edits and gathers facts about the recipient for the first sentence. It helps sales managers and recruiters who write many first-touch emails in English.
Free plan
A limited number of email scores a month
Paid plans
| Plan | Price | What you get |
|---|---|---|
| Paid plan | price on request | Price to be confirmed, check the vendor's site |
Tasks it handles well
- Write a first email to a B2B prospect
- Write a personal outreach message to a candidate
- Write an email to a foreign partner in their language
Most useful for
- Lawyer
- HR manager
- Finance manager
- Manager
- Marketer
- Sales manager
- Data analyst
- Teacher
- Executive assistant
- Logistics manager
- Procurement manager
- Secretary
Pitfalls to watch at work
- The score is tuned to English-language emails for the US market and is unreliable for other languages
- The extension reads the mailbox it runs in: turn it off in a mailbox with confidential correspondence
- A high score does not guarantee a reply: track your reply rate yourself
Billing
Card payment on the website.
Compare Lavender with
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- Lavender vs Coda AI
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