Make vs Salesforce Einstein

Make and Salesforce Einstein sit in the same category. The verdict below is calculated for each role from the tasks, the role fit and the price.

Short answer

Make wins for 9 of 17 roles in our data. Make starts at $9/mo; Salesforce Einstein publishes no fixed price.

Role	Better choice	Why
Accountant	Make	covers 2 of this role's tasks against 0; built for this role
Lawyer	Make	covers 1 of this role's tasks against 0
Finance manager	Salesforce Einstein	works for free
Manager	Salesforce Einstein	covers 3 of this role's tasks against 2; works for free
Marketer	Make	higher total score on tasks and fit
Sales manager	Make	higher total score on tasks and fit
Data analyst	Either one	even on tasks, Salesforce Einstein is cheaper to start
Teacher	Salesforce Einstein	covers 3 of this role's tasks against 2; works for free
Executive assistant	Either one	even on tasks, Salesforce Einstein is cheaper to start
Logistics manager	Make	higher total score on tasks and fit
Procurement manager	Make	covers 2 of this role's tasks against 1
Secretary	Salesforce Einstein	covers 3 of this role's tasks against 2; works for free
Tax consultant	Make	covers 2 of this role's tasks against 0; built for this role
Auditor	Make	covers 2 of this role's tasks against 0; built for this role
Economist	Salesforce Einstein	works for free
Project manager	Salesforce Einstein	covers 3 of this role's tasks against 2; works for free
Social media manager	Make	higher total score on tasks and fit

	Make	Salesforce Einstein
Vendor	Celonis (Make)	Salesforce
Category	Automation and business apps	Automation and business apps
Free plan	Yes: 1,000 operations a month, two active scenarios, checks every 15 minutes	Yes: A trial
Cheapest paid plan	Core, $9/mo	price on request
Top plan	Teams, $29/mo	price on request
Tasks covered	3	3

Make: Visual automation scenarios with branching and AI steps, cheaper than Zapier on complex chains.

Salesforce Einstein: AI in Salesforce: deal forecasts, summaries, emails and Agentforce agents.

Every module in a loop is a separate operation: a 200-row scenario with four modules uses 800 operations in one run
Data passes through Make's servers and stays in the execution log: turn off content storage for scenarios with personal data
Model API keys in connections are visible to everyone on the team with admin rights: restrict roles

The close forecast learns from your CRM history: without complete and honest data it paints an optimistic picture
Launch agents that answer customers on part of the tickets first, with a person in control
Agents are billed per action or conversation: plan the budget before launch

In our data Make is the better choice for 9 of 17 roles. The table above shows the reason for each role.

Make starts at $9/mo; Salesforce Einstein publishes no fixed price.

Make: Yes. 1,000 operations a month, two active scenarios, checks every 15 minutes. Salesforce Einstein: Yes. A trial.