Intercom Fin vs Make

Intercom Fin and Make sit in the same category. The verdict below is calculated for each role from the tasks, the role fit and the price.

Short answer

Make wins for 10 of 17 roles in our data. Make starts at $9/mo and Intercom Fin at $29/mo on the cheapest paid plan.

Role	Better choice	Why
Accountant	Make	covers 2 of this role's tasks against 0; built for this role; cheaper entry plan
Lawyer	Make	covers 1 of this role's tasks against 0; cheaper entry plan
Finance manager	Make	covers 1 of this role's tasks against 0; built for this role; cheaper entry plan
Manager	Either one	even on tasks, Make is cheaper to start
Marketer	Either one	even on tasks, Make is cheaper to start
Sales manager	Intercom Fin	higher total score on tasks and fit
Data analyst	Make	covers 2 of this role's tasks against 0; built for this role; cheaper entry plan
Teacher	Either one	even on tasks, Make is cheaper to start
Executive assistant	Either one	even on tasks, Make is cheaper to start
Logistics manager	Make	cheaper entry plan
Procurement manager	Make	covers 2 of this role's tasks against 0; built for this role; cheaper entry plan
Secretary	Either one	even on tasks, Make is cheaper to start
Tax consultant	Make	covers 2 of this role's tasks against 0; built for this role; cheaper entry plan
Auditor	Make	covers 2 of this role's tasks against 0; built for this role; cheaper entry plan
Economist	Make	covers 1 of this role's tasks against 0; built for this role; cheaper entry plan
Project manager	Either one	even on tasks, Make is cheaper to start
Social media manager	Make	cheaper entry plan

	Intercom Fin	Make
Vendor	Intercom	Celonis (Make)
Category	Automation and business apps	Automation and business apps
Free plan	Yes: An Intercom trial with Fin	Yes: 1,000 operations a month, two active scenarios, checks every 15 minutes
Cheapest paid plan	Intercom Essential, $29/mo	Core, $9/mo
Top plan	Intercom Advanced, $85/mo	Teams, $29/mo
Tasks covered	2	3

Intercom Fin: AI support agent that answers customers in chat and email from your knowledge base.

Make: Visual automation scenarios with branching and AI steps, cheaper than Zapier on complex chains.

Fin answers confidently even from an outdated article: review the knowledge base before launch and after every change in terms
Per-resolution billing grows with traffic: set a monthly spending cap
Customers type card and passport numbers into chat: turn on masking of sensitive data

Every module in a loop is a separate operation: a 200-row scenario with four modules uses 800 operations in one run
Data passes through Make's servers and stays in the execution log: turn off content storage for scenarios with personal data
Model API keys in connections are visible to everyone on the team with admin rights: restrict roles

In our data Make is the better choice for 10 of 17 roles. The table above shows the reason for each role.

Make starts at $9/mo and Intercom Fin at $29/mo on the cheapest paid plan.

Intercom Fin: Yes. An Intercom trial with Fin. Make: Yes. 1,000 operations a month, two active scenarios, checks every 15 minutes.