Apollo vs Mem

Apollo and Mem sit in the same category. The verdict below is calculated for each role from the tasks, the role fit and the price.

Short answer

Mem wins for 9 of 17 roles in our data. Neither publishes a fixed monthly price, so both are quoted on request.

Role	Better choice	Why
Lawyer	Mem	covers 1 of this role's tasks against 0
HR manager	Mem	covers 1 of this role's tasks against 0
Finance manager	Mem	covers 1 of this role's tasks against 0
Manager	Either one	even on tasks and price, your current tools decide
Marketer	Either one	even on tasks and price, your current tools decide
Sales manager	Either one	even on tasks and price, your current tools decide
Data analyst	Mem	covers 1 of this role's tasks against 0
Teacher	Either one	even on tasks and price, your current tools decide
Executive assistant	Either one	even on tasks and price, your current tools decide
Logistics manager	Either one	even on tasks and price, your current tools decide
Procurement manager	Mem	covers 1 of this role's tasks against 0
Secretary	Either one	even on tasks and price, your current tools decide
Recruiter	Mem	covers 1 of this role's tasks against 0
HR administrator	Mem	covers 1 of this role's tasks against 0
Economist	Mem	covers 1 of this role's tasks against 0
Project manager	Mem	higher total score on tasks and fit
Social media manager	Either one	even on tasks and price, your current tools decide

	Apollo	Mem
Vendor	Apollo.io	Mem Labs
Category	Research and search	Research and search
Free plan	Yes: A free plan with limited credits for contacts and emails	Yes: A free plan with a limit on AI requests
Cheapest paid plan	price on request	price on request
Top plan	price on request	price on request
Tasks covered	2	2

Apollo: B2B contact database with company search, emails and outreach sequences.

Mem: Notes that AI links together on its own and that you can search with a question.

Emailing EU contacts from the database falls under GDPR: write only on legitimate interest and with an easy way to unsubscribe
Bulk email from your main domain ruins its reputation and your client emails land in spam: use a separate domain
Job titles and contacts go stale: check the person on LinkedIn before writing

Notes are stored in the service's cloud: keep passwords and employee personal data out
An answer from your notes also pulls in outdated entries: look at the date of the note it cites
Test the note export before moving your whole base there, so you have a way back

In our data Mem is the better choice for 9 of 17 roles. The table above shows the reason for each role.

Neither publishes a fixed monthly price, so both are quoted on request.

Apollo: Yes. A free plan with limited credits for contacts and emails. Mem: Yes. A free plan with a limit on AI requests.